June 28, 2022

The Internet Built on a Lie

CyberGunk 03


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Key Research

Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet

A much better run-down of this stuff than my video, done through a comically extended GFC analogy.

When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

Not this story in particular, but this sort of story being commonplace.

Here are the data brokers quietly buying and selling your personal information

Again, not this story in particular but a lot of people have done various rundowns on how data is collected and processed.

Research List

Filtered to Advertising View all
Title URL Notes Video Relevance
πŸ“°Article Ad Tech Could Be the Next Internet Bubble https://www.wired.com/story/ad-tech-could-be-the-next-internet-bubble/ Targeted advertising doesn’t work Advertising β˜…β˜…β˜…
πŸ“°Article Buying Consumer Data? Tread Carefully. https://hbr.org/2020/05/buying-consumer-data-tread-carefully Consumer data is innaccurate Advertising β˜…β˜…β˜…
πŸ“°Article Coors Light Can’t Beam Ads Into Your Brain https://gizmodo.com/no-brands-cant-target-ads-at-your-dreams-1847113888?rev=1623886445493 This story that keeps cropping up about ads in your dreams is so fucking dumb Advertising β˜…
πŸ“°Article Deconstructing the Disinformation War https://mediawell.ssrc.org/expert-reflections/deconstructing-the-disinformation-war/ Exaggerated narratives Advertising β˜…
πŸ“°Article Digital Marketing’s Last Decade Is Digital Marketing’s Lost Decade https://www.forbes.com/sites/augustinefou/2021/05/16/digital-marketings-lost-decadetime-to-think-different-do-different/ Programmatic advertising is a waste Advertising β˜…β˜…
πŸ“°Article How AWS and Other Cloud Providers Became the Internet’s Most Powerful Moderators https://onezero.medium.com/how-aws-and-other-cloud-providers-became-the-internets-most-powerful-moderators-9b23a954d68a Amazon is behind the internet Advertising β˜…
πŸ“°Article How to Start Fixing Social Media. https://onezero.medium.com/how-to-start-fixing-social-media-196297eb6b71 What social media could be Advertising β˜…β˜…
πŸ“°Article ICO’s final report into Cambridge Analytica invites regulatory questions https://www.ft.com/content/43962679-b1f9-4818-b569-b028a58c8cd2 CA didn’t do anything Advertising β˜…β˜…β˜…β˜…
πŸ“•Book In the Plex: How Google Thinks, Works & Shapes Our Lives https://www.worldcat.org/title/in-the-plex-how-google-thinks-works-shapes-our-lives/oclc/1244174326&referer=brief_results Background on Google/AdWords Advertising β˜…β˜…β˜…β˜…
πŸ“°Article Is Using a Data Broker the Most Secure Marketing Strategy? https://www.cmswire.com/digital-marketing/is-your-data-broker-the-most-secure-marketing-strategy/ Data brokers worse than random chance Advertising β˜…β˜…β˜…
πŸ“°Article Labour HQ used Facebook ads to deceive Jeremy Corbyn during election campaign https://www.thetimes.co.uk/article/labour-hq-used-facebook-ads-to-deceive-jeremy-corbyn-during-election-campaign-grlx75c27 A use case for targeted advertising Advertising β˜…β˜…
πŸ“°Article Large Publishers Buy Incentivized Traffic & Popups Too https://deepsee.io/blog/large-publishers-buy-incentivized-traffic-too On incentivised traffic Advertising β˜…
πŸ“°Article New Zealand’s Stuff newspaper group joins Facebook boycott as ‘experiment’ https://www.theguardian.com/world/2020/jul/06/new-zealands-stuff-newspaper-group-joins-facebook-boycott-as-experiment Facebook boycott Advertising β˜…β˜…β˜…
πŸ“°Article News site Stuff left Facebook. Seven months later, traffic is just fine and trust is higher https://reutersinstitute.politics.ox.ac.uk/news/news-site-stuff-left-facebook-seven-months-later-traffic-just-fine-and-trust-higher Programmatic advertising doesn’t do anything Advertising β˜…β˜…β˜…
πŸ“•Book Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet https://www.worldcat.org/title/subprime-attention-crisis-advertising-and-the-time-bomb-at-the-heart-of-the-internet/oclc/1225234235&referer=brief_results Programatic advertising doesn’t work/some fun GFC analogies Advertising β˜…β˜…β˜…β˜…β˜…
πŸ“°Article The Big Lie Behind the β€œPivot to Video” https://slate.com/technology/2018/10/facebook-online-video-pivot-metrics-false.html On the Pivot to video Advertising β˜…β˜…β˜…β˜…
πŸ“°Article The downfall of adtech means the trust economy is here https://techcrunch.com/2020/11/23/the-downfall-of-ad-tech-means-the-trust-economy-is-here/ No-one likes targeted advertising Advertising β˜…β˜…β˜…β˜…
πŸ“°Article The Internet That Was (and Still Could Be) https://www.theatlantic.com/technology/archive/2015/06/medium-is-the-message-paradise-paved-internet-architecture/396227/ Internet without perverse incentives Advertising β˜…β˜…β˜…
πŸ“°Article The Madness of the Crowd https://logicmag.io/intelligence/the-madness-of-the-crowd/ Systems don’t work for people Advertising β˜…β˜…
πŸ“°Article The Web We Lost http://anildash.com/2012/12/13/the_web_we_lost/ Social networks are partly a step backwards Advertising β˜…β˜…
πŸ“°Article Unredacted Antitrust Complaint Unsealed: Google Internal Documents Show AMP Pages Brought 40% Less Revenue to Publishers https://wptavern.com/unredacted-antitrust-complaint-unsealed-google-internal-documents-show-amp-pages-brought-40-less-revenue-to-publishers Google pushed amp. It only makes things worse Advertising β˜…
πŸ“•Book What Tech Calls Thinking: An Inquiry Into the Intellectual Bedrock of Silicon Valley https://www.worldcat.org/title/what-tech-calls-thinking-an-inquiry-into-the-intellectual-bedrock-of-silicon-valley/oclc/1136959585&referer=brief_results Misc ramblings Advertising β˜…
πŸ“°Article When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why? https://www.forbes.com/sites/augustinefou/2021/01/02/when-big-brands-stopped-spending-on-digital-ads-nothing-happened-why/ Huge companys didn’t suffer for turning off programatic ads Advertising β˜…β˜…β˜…β˜…β˜…
πŸ“ƒPaper Why Do People Avoid Advertising On The Internet? https://www.tandfonline.com/doi/abs/10.1080/00913367.2004.10639175 Banner blindness and inneffectual online advertising Advertising β˜…β˜…β˜…
πŸ“°Article AI is wrestling with a replication crisis https://www.technologyreview.com/2020/11/12/1011944/artificial-intelligence-replication-crisis-science-big-tech-google-deepmind-facebook-openai/ Replication crisis in AI Algorithms β˜…β˜…β˜…
πŸ“°Article AI: Still Just Curve Fitting, Not Finding a Theory of Everything https://mindmatters.ai/2020/12/ai-still-just-curve-fitting-not-finding-a-theory-of-everything/ AI hasn’t moved beyond curve fitting Algorithms β˜…β˜…β˜…β˜…
πŸ“ΊVideo Andrej Karpathy – AI for Full-Self Driving at Tesla https://www.youtube.com/watch?v=hx7BXih7zx8 So much manual work to do Algorithms β˜…β˜…β˜…β˜…β˜…
πŸ“ΊVideo Andrej Karpathy: Tesla Autopilot and Multi-Task Learning for Perception and Prediction https://www.youtube.com/watch?v=IHH47nZ7FZU Talking through self-driving Algorithms β˜…β˜…β˜…
πŸ“°Article Artificial Intelligence Isn’t an Arms Race With China, and the United States Shouldn’t Treat It Like One https://foreignpolicy.com/2019/12/11/artificial-intelligence-ai-not-arms-race-china-united-states/ AI hype and narrative Algorithms β˜…β˜…
πŸ“ΊVideo Building the Software 2.0 Stack (Andrej Karpathy) https://www.youtube.com/watch?v=y57wwucbXR8 Vast majority still 1.0 code Algorithms β˜…β˜…β˜…
πŸ“°Article Cars in driver-assist mode hit a third of cyclists, all oncoming cars in tests https://www.theregister.com/2022/05/16/automous_car_ada_system_tests/?s=09 Self-driving tests Algorithms β˜…β˜…
πŸ“°Article Deep Learning’s Carbon Emissions Problem https://www.forbes.com/sites/robtoews/2020/06/17/deep-learnings-climate-change-problem/ Ecological cost of Machine Learning Algorithms β˜…
πŸ“°Article Elon Musk Describes the Future of Self-Driving Cars https://gizmodo.com/elon-musk-describes-the-future-of-self-driving-cars-1692076449 Stupid bullshit 2015 Algorithms β˜…
πŸ“ƒPaper Energy And Policy Considerations For Modern Deep Learning Research https://ojs.aaai.org/index.php/AAAI/article/view/7123 The material costs of deep learning Algorithms β˜…
πŸ“°Article Fear itself is the real threat to democracy, not tall tales of Chinese AI https://www.theguardian.com/commentisfree/2021/mar/06/fear-itself-is-the-real-threat-to-democracy-not-tall-tales-of-chinese-ai AI doomerism is nonsense Algorithms β˜…
πŸ“°Article Here’s Proof Tesla’s FSD Beta 9.0 Street Testing Is a Calamity Waiting to Happen https://www.autoevolution.com/news/here-s-proof-tesla-s-fsd-beta-90-street-testing-is-a-calamity-waiting-to-happen-165597.html General Tesla hate Algorithms β˜…
πŸ“ƒPaper Hierarchical Text-Conditional Image Generation With Clip Latents https://arxiv.org/abs/2204.06125 Dall-e 2 release paper Algorithms β˜…β˜…β˜…β˜…
πŸ“°Article How Tesla Is Bad For The Earth. An electric car is still a car, and… https://indi.ca/how-tesla-is-bad-for-the-earth-31e644540a26 Green growth is the opposite of what’s needed Algorithms β˜…
πŸ“°Article Is California’s electric car revolution bad for the planet? https://www.latimes.com/politics/0000017a-c69a-da5f-affa-dfbbb1050001-123 Electric vehicles aren’t the answer Algorithms β˜…
πŸ“°Article It’s disturbingly easy to trick AI into doing something deadly https://www.vox.com/future-perfect/2019/4/8/18297410/ai-tesla-self-driving-cars-adversarial-machine-learning Adversarial attacks Algorithms β˜…β˜…β˜…
πŸ“ƒPaper Jukebox: A Generative Model For Music https://arxiv.org/abs/2005.00341 JukeBox release paper Algorithms β˜…β˜…
πŸ“ƒPaper Language Models Are Few-Shot Learners https://arxiv.org/abs/2005.14165 GPT-3 release paper Algorithms β˜…β˜…β˜…β˜…
πŸ“°Article Lines of Sight https://logicmag.io/commons/lines-of-sight/ Run-down of self-driving tech Algorithms β˜…β˜…β˜…β˜…
πŸ“ƒPaper MIT Advanced Vehicle Technology Study: Large-Scale Naturalistic Driving Study of Driver Behavior and Interaction with Automation https://ieeexplore.ieee.org/abstract/document/8751968/ Full self driving is a ways off Algorithms β˜…β˜…
πŸ“°Article Notes on the Turing Test https://yeetgenstein.substack.com/p/notes-on-the-turing-test Deep learning sucess vs full intelligence Algorithms β˜…β˜…β˜…
πŸ“ΊVideo PyTorch at Tesla – Andrej Karpathy, Tesla https://www.youtube.com/watch?v=oBklltKXtDE Talking through self-driving Algorithms β˜…β˜…
πŸ“ƒPaper Release Strategies And The Social Impacts Of Language Models https://arxiv.org/abs/1908.09203 GPT-2 release paper Algorithms β˜…β˜…β˜…β˜…
πŸ“°Article The Double Exploitation of Deepfake Porn https://thewalrus.ca/the-double-exploitation-of-deepfake-porn/ Everyones freaking out about politics when its really only good for porn Algorithms β˜…
πŸ“ΊVideo The Lighthill Debate (1973) https://www.youtube.com/watch?v=yReDbeY7ZMU Beginning of the first major AI winter Algorithms β˜…β˜…β˜…
πŸ“°Article Waymo is dropping the term β€˜self-driving,’ but not everyone in the industry is on board https://techcrunch.com/2021/01/07/waymo-is-dropping-the-term-self-driving-but-not-everyone-in-the-industry-is-on-board/ It’s not “self-driving” Algorithms β˜…β˜…
πŸ“°Article What Full Autonomy Means for the Waymo Driver https://spectrum.ieee.org/full-autonomy-waymo-driver Current Waymo tech Algorithms β˜…
πŸ“°Article Why deep learning won’t give us level 5 self-driving cars https://bdtechtalks.com/2020/07/29/self-driving-tesla-car-deep-learning/ Title Algorithms β˜…β˜…
πŸ“ƒPaper Zero-Shot Text-To-Image Generation https://arxiv.org/abs/2102.12092 Dall-e release paper Algorithms β˜…β˜…β˜…
πŸ“°Article Amazon Recruited Twitter Army to Defend Company and CEO Jeff Bezos, Leaked Document Reveals https://www.ign.com/articles/amazon-twitter-army-defend-company-ceo-jeff-bezos-leaked-document-reveals Amazon’s in-house astroturfing campaign Astroturfing β˜…β˜…
πŸ“ƒPaper An Examination of the Impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective https://www.mdpi.com/402650 Actual research into astroturfing Astroturfing β˜…β˜…β˜…
πŸ“°Article Bird Box challenge: How Netflix made a few tweets into a global trend https://inews.co.uk/news/bird-box-challenge-netflix-twitter-warning-explained-241879 Faked “Bird Box Challenge” Astroturfing β˜…β˜…β˜…
πŸ“°Article Bird Box: How Netflix Harnesses It’s Memeing-ful Relationship with Fans | Research World https://www.researchworld.com/bird-box-how-netflix-harnesses-its-memeing-ful-relationship-with-fans/ Bird Box campaign overview Astroturfing β˜…β˜…β˜…
πŸ“ƒPaper Characterizing Retweet Bots: The Case of Black Market Accounts https://arxiv.org/abs/2112.02366 “Bot checkers” don’t catch retweet bots Astroturfing β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Data Against Democracy https://logicmag.io/failure/data-against-democracy/ Platforms warping politics Astroturfing β˜…β˜…
πŸ“°Article Elon Musk’s not-so-secret weapon: An army of Twitter bots touting Tesla https://www.msn.com/en-us/news/technology/elon-musk-s-not-so-secret-weapon-an-army-of-twitter-bots-touting-tesla/ Tesla astroturfing Astroturfing β˜…β˜…
πŸ“ƒPaper Ephemeral Astroturfing Attacks: The Case of Fake Twitter Trends https://arxiv.org/abs/1910.07783 How to fake a twitter trend Astroturfing β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Facebook Campaign Nets Big Returns For ‘Bird Box’ https://www.mediapost.com/publications/article/330557/facebook-campaign-nets-big-returns-for-bird-box.html No trace of official Twitter Bird Box ad spend beyond hashflag Astroturfing β˜…β˜…β˜…
πŸ“ƒPaper Group topic-author model for efficient discovery of latent social astroturfing groups in tourism domain https://link.springer.com/article/10.1186/s42400-019-0029-8 Actual research into astroturfing Astroturfing β˜…β˜…β˜…β˜…
πŸ“°Article How Custom Emojis Crowned Twitter the Hashtag Registrar https://medium.com/@justinogarrity/how-custom-emojis-crowned-twitter-the-hashtag-registrar-43e5fa60c557 History of hashflags Astroturfing β˜…β˜…
πŸ“°Article Lil Nas X Was A Popular Twitter User Before β€˜Old Town Road’ https://nymag.com/intelligencer/2019/04/lil-nas-x-was-a-popular-twitter-user-before-old-town-road.html Lil Nas X, the tweetdecker Astroturfing β˜…β˜…β˜…
πŸ“ƒPaper Misleading Repurposing on Twitter https://arxiv.org/abs/2010.10600 Sockpuppets start as real accounts Astroturfing β˜…β˜…β˜…β˜…
πŸ“°Article Netflix apologizes for using actors to meet press at Canadian launch https://www.theglobeandmail.com/technology/netflix-apologizes-for-using-actors-to-meet-press-at-canadian-launch/article4326706/ Netflix doing good old irl astroturfing Astroturfing β˜…β˜…
πŸ“°Article Netflix denies spreading β€˜Bird Box’ memes with Twitter bots https://www.dailydot.com/unclick/bird-box-memes-fake-netflix/ Bird Box wasn’t astroturfed, but why are all these links dead Astroturfing β˜…β˜…
πŸ“ƒPaper Political Astroturfing on Twitter: How to Coordinate a Disinformation Campaign https://www.tandfonline.com/doi/abs/10.1080/10584609.2019.1661888 Actual research into astroturfing Astroturfing β˜…β˜…β˜…
πŸ“°Article Power of Suggestion https://www.chronicle.com/article/power-of-suggestion/ Many priming studies can’t be replicated Astroturfing β˜…β˜…β˜…
πŸ“•Book Public Relations and Participatory Culture: Fandom, social media and community engagement https://www.worldcat.org/title/public-relations-and-participatory-culture-fandom-social-media-and-community-engagement/oclc/1127300821&referer=brief_results PR and fandoms Astroturfing β˜…β˜…β˜…
πŸ“•Book Social Media and Public Relations: Fake friends and powerful publics https://www.worldcat.org/title/social-media-and-public-relations-fake-friends-and-powerful-publics/oclc/1089492876&referer=brief_results General new media PR textbook Astroturfing β˜…β˜…β˜…
πŸ“•Book Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals https://www.worldcat.org/title/strategic-communication-social-media-and-democracy-the-challenge-of-the-digital-naturals/oclc/1064560421&referer=brief_results General new media PR textbook Astroturfing β˜…β˜…β˜…
πŸ“°Article Survive Reddit And Make An Impact https://wearesocial.com/uk/blog/2019/10/survive-reddit-and-make-an-impact/ How to infiltrate Reddit Astroturfing β˜…β˜…β˜…β˜…
πŸ“°Article The Bird Box Effect: How Memes Drive Users to Netflix https://www.theringer.com/movies/2019/1/3/18167278/bird-box-memes-netflix-bots-marketing Bird Box wasn’t astroturfed, but whats all this bot activity Astroturfing β˜…β˜…
πŸ“ƒPaper The disconcerting potential of online disinformation: Persuasive effects of astroturfing comments and three strategies for inoculation against them https://journals.sagepub.com/doi/abs/10.1177/1461444820908530 Actual research into astroturfing Astroturfing β˜…β˜…β˜…
πŸ“°Article The lesson of the dust-up over Trump’s fake Twitter followers. https://slate.com/technology/2017/06/the-lesson-of-the-dust-up-over-trumps-fake-twitter-followers.html We only have conjecture but there is manipulation happening Astroturfing β˜…β˜…
πŸ“°Article The Stans Who Post So Much, Twitter Thinks They’re Bots β€” And Shuts Them Down https://melmagazine.com/en-us/story/the-stans-who-post-so-much-twitter-thinks-theyre-bots-and-shuts-them-down Stans and “harmless bots, including ones that promoted Netflix shows” Astroturfing β˜…
πŸ“ƒPaper There’s Nothing Social About Social Priming: Derailing The β€œTrain Wreck” https://www.tandfonline.com/doi/abs/10.1080/1047840X.2021.1889312 On “priming” post replication crisis Astroturfing β˜…β˜…β˜…
πŸ“ƒPaper Thinking Taxonomically about Fake Accounts: Classification, False Dichotomies, and the Need for Nuance https://arxiv.org/abs/2006.04959 “Bots” encompasses so much Astroturfing β˜…β˜…β˜…
πŸ“°Article TikTok β€œDeeply Concerned” by Facebook’s Paid Campaign to Promote Negative Coverage of Social App https://www.hollywoodreporter.com/business/digital/tiktok-facebook-meta-targeted-victory-1235122641/ Facebook shady anti-competitive campaign Astroturfing β˜…
πŸ“°Article Weekly Nielsen Streaming Charts – Archive https://www.spoilertv.com/2020/11/weekly-nielsen-streaming-charts-updated.html Viewership numbers Astroturfing β˜…β˜…β˜…β˜…
πŸ“°Article Who Really Writes Twitter’s ‘Trending’ Summaries https://onezero.medium.com/who-really-writes-twitters-trending-summaries-89e819255599 On the new team behind the twitter trends Astroturfing β˜…β˜…β˜…
πŸ“°Article Automaton https://en.wikipedia.org/wiki/Automaton Automatons! Automation β˜…β˜…β˜…β˜…
πŸ“°Article Doctors turn to imperfect AI to spend more quality time with patients https://www.protocol.com/enterprise/doctor-burnout-ai-patient-risk AI causing medical harm Automation β˜…β˜…β˜…
πŸ“°Article From Manchester to Barcelona https://logicmag.io/nature/from-manchester-to-barcelona/ Techlash ignores capital Automation β˜…β˜…β˜…
πŸ“•Book Greek and Roman Technology: A Sourcebook: Annotated Translations of Greek and Latin Texts and Documents https://www.worldcat.org/title/greek-and-roman-technology-a-sourcebook-annotated-translations-of-greek-and-latin-texts-and-documents/oclc/1243344417&referer=brief_results Ancient technophobia Automation β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Hundreds of AI tools have been built to catch covid. None of them helped. https://www.technologyreview.com/2021/07/30/1030329/machine-learning-ai-failed-covid-hospital-diagnosis-pandemic/ AI didn’t help with COVID Automation β˜…β˜…β˜…
πŸ“°Article Maelzel’s Chess Player https://www.eapoe.org/works/essays/maelzel.htm Edgar Allen Poe grappling with the Mechanical Turk Automation β˜…β˜…β˜…β˜…
πŸ“°Article Of Flying Cars and the Declining Rate of Profit https://thebaffler.com/salvos/of-flying-cars-and-the-declining-rate-of-profit Technological change has stalled Automation β˜…β˜…β˜…
πŸ“°Article Once billed as a revolution in medicine, IBM’s Watson Health is sold off in parts https://www.statnews.com/2022/01/21/ibm-watson-health-sale-equity/ AI failure Automation β˜…β˜…
πŸ“°Article Robots: what do they mean for jobs and incomes? https://thenextrecession.wordpress.com/2018/02/26/robots-what-do-they-mean-for-jobs-and-incomes/ Economic argument against automation discourse Automation β˜…β˜…
πŸ“•Book Smart Machines and Service Work: Automation in an Age of Stagnation https://www.worldcat.org/title/smart-machines-and-service-work-automation-in-an-age-of-stagnation/oclc/1266189478&referer=brief_results I didn’t really enjoy this but I think I’ve entirely ripped it off Automation β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Tellers, toil and technology https://www.atmmarketplace.com/articles/tellers-technology-and-atms/ ATMs doubled the amount of bank tellers Automation β˜…β˜…β˜…
πŸ“ΊVideo Tesla AI Day https://www.youtube.com/watch?v=j0z4FweCy4M Stupid Elon bullshit Automation β˜…β˜…
πŸ“°Article The Automation Charade https://logicmag.io/failure/the-automation-charade/ The illusion of automation Automation β˜…β˜…β˜…β˜…
πŸ“°Article The Mechanical Chess Player That Unsettled the World https://slate.com/human-interest/2015/08/the-turk-a-chess-playing-robot-was-a-hoax-that-started-an-early-conversation-about-ai.html On the Mechanical Turk Automation β˜…β˜…
πŸ“°Article The Modern World Has Finally Become Too Complex for Any of Us to Understand https://onezero.medium.com/the-modern-world-has-finally-become-too-complex-for-any-of-us-to-understand-1a0b46fbc292 Nodes in networks Automation β˜…
πŸ“°Article The Smart, the Stupid, and the Catastrophically Scary: An Interview with an Anonymous Data Scientist https://logicmag.io/intelligence/interview-with-an-anonymous-data-scientist/ AI hype vs reality Automation β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Uber’s algorithm and the mirage of the marketplace. https://slate.com/technology/2015/07/ubers-algorithm-and-the-mirage-of-the-marketplace.html Uber designed to maximise worker exploitation Automation β˜…β˜…
πŸ“°Article Why algorithms beat experts (even in shipping) https://splash247.com/why-algorithms-beat-experts-even-in-shipping/ Math has use cases Automation β˜…
πŸ“°Article Despair Fatigue https://thebaffler.com/salvos/despair-fatigue-david-graeber Art, welfare, future Creators β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Don’t be a creator if you can’t do it for free https://marker.medium.com/if-you-cant-afford-to-do-it-for-free-don-t-be-a-creator-569488f3ef72 There’s no money in creating Creators β˜…β˜…β˜…β˜…
πŸ“°Article Ed Sheeran’s Vinyls https://dadadrummer.substack.com/p/ed-sheerans-vinyls Big artists stifling others Creators β˜…β˜…
πŸ“°Article HBO Max Might Have Outsmarted the Streaming Wars https://www.wired.com/story/hbo-max-outsmart-streaming-wars/ HBO burning millions to make a dent Creators β˜…β˜…
πŸ“°Article Hollywood is quietly using AI to help decide which movies to make https://www.theverge.com/2019/5/28/18637135/hollywood-ai-film-decision-script-analysis-data-machine-learning AI for script reading and casting and stuff Creators β˜…β˜…β˜…
πŸ“°Article How Can We Pay for Creativity in the Digital Age? https://www.newyorker.com/magazine/2020/09/14/how-can-we-pay-for-creativity-in-the-digital-age Money in art Creators β˜…β˜…β˜…β˜…β˜…
πŸ“°Article Is Spotify’s Model Wiping Out Music’s Middle Class? https://www.theringer.com/tech/2019/1/16/18184314/spotify-music-streaming-service-royalty-payout-model No money in streaming Creators β˜…β˜…β˜…β˜…
πŸ“°Article Jobless, Selling Nudes Online and Still Struggling https://www.nytimes.com/2021/01/13/business/onlyfans-pandemic-users.html Coronavirus and OnlyFans Creators β˜…β˜…
πŸ“°Article Netflix loses subscribers for first time in 10 years. https://www.nytimes.com/2022/04/19/business/netflix-earnings-q1.html How could this happen Creators β˜…β˜…β˜…
πŸ“°Article Netflix will consider buybacks as it returns to positive cash flow after 2021 https://www.cnbc.com/2021/01/19/netflix-says-cash-flow-positive-after-2021-no-more-external-financing.html Whoops Creators β˜…β˜…β˜…
πŸ“°Article Netflix’s subscriber growth has slowed dramatically. Blame competition and the pandemic https://www.latimes.com/entertainment-arts/business/story/2021-07-20/netflixs-subscriber-growth-has-slowed-dramatically Oh dear Creators β˜…β˜…β˜…
πŸ“°Article No One Makes A Living On Patreon https://theoutline.com/post/2571/no-one-makes-a-living-on-patreon No One Makes A Living On Patreon Creators β˜…β˜…β˜…β˜…
πŸ“°Article Tears in Rain https://dadadrummer.substack.com/p/tears-in-rain Spotify fraud Creators β˜…β˜…β˜…β˜…
πŸ“°Article The creator economy is failing to spread the wealth https://www.axios.com/2021/10/11/creator-economy-revenue-content?utm_campaign=organic&utm_medium=socialshare&utm_source=twitter Title Creators β˜…β˜…β˜…
πŸ“°Article The Data Journalism That Wasn’t http://futureofmusic.org/blog/2015/08/21/data-journalism-wasnt Some weird internet beef and also a good overview of the money in streaming Creators β˜…
πŸ“°Article The Death Of Subculture part 3: The role of poverty and social class https://gravityglobal.com/news/the-death-of-subculture-part-3/ The working class has been priced out of art Creators β˜…β˜…β˜…
πŸ“•Book The Death of the Artist https://www.worldcat.org/title/death-of-the-artist-how-creators-are-struggling-to-survive-in-the-age-of-billionaires-and-big-tech/oclc/1246727096&referer=brief_results Easier to create, harder to make money, a social issue Creators β˜…β˜…β˜…β˜…β˜…
πŸ“°Article The Economics of OnlyFans https://xsrus.com/the-economics-of-onlyfans Losing money from creating Creators β˜…β˜…β˜…
πŸ“°Article The Gig Economy is failing, enter the hustle economy https://onezero.medium.com/the-gig-economy-is-failing-say-hello-to-the-hustle-economy-13ae3aa91954 Work is increasingly atomised Creators β˜…β˜…
πŸ“°Article The Year Sex Work Came Home https://www.nytimes.com/2020/04/10/style/camsoda-onlyfans-streaming-sex-coronavirus.html Coronavirus and OnlyFans Creators β˜…
πŸ“°Article β€˜Stan Twitter, do you know this song’ is the unifying meme we need right now https://www.polygon.com/2018/8/22/17768546/stan-twitter-do-you-remember-this-song-meme Nostalgia of stan twitter Nostalgia β˜…β˜…
πŸ“°Article β€œI’m Not Interested in Cinema”: Adam Curtis on Bitter Lake https://filmmakermagazine.com/93080-im-not-interested-in-cinema-adam-curtis-on-bitter-lake/ Conflating our current moment with Brezhnevian stagnation Nostalgia β˜…β˜…β˜…β˜…
πŸ“°Article Boris Johnson: The Brezhnev Years https://blogs.lse.ac.uk/politicsandpolicy/boris-johnson-the-brezhnev-years/ Conflating our current moment with Brezhnevian stagnation Nostalgia β˜…β˜…β˜…β˜…
πŸ“°Article Chapter 1: The Politics of Kpop http://www.moonrok.com/history-k-pop-chapter-1-politics-k-pop/ The start of K-pop Nostalgia β˜…β˜…
πŸ“°Article Chapter 10: The Downside of the Debut http://www.moonrok.com/history-k-pop-chapter-10-downside-debut/ Exploitation Nostalgia β˜…
πŸ“°Article Chapter 6: How the Internet Almost Killed Kpop, and How Idol Advertising and Acting Saved It http://www.moonrok.com/history-k-pop-chapter-6-how-internet-almost-killed-k-pop-and-how-idol-advertising-and/ K-pop and internet marketing Nostalgia β˜…β˜…β˜…
πŸ“°Article Covid and fictitious capital https://thenextrecession.wordpress.com/2021/01/25/covid-and-fictitious-capital/ Markets decoupled from reality Nostalgia β˜…β˜…
πŸ“•Book Everything Was Forever, Until It Was No More https://www.worldcat.org/title/everything-was-forever-until-it-was-no-more-the-last-soviet-generation/oclc/941080827&referer=brief_results Anthropological study of the mood of pre-dissolution Soviet Russia Nostalgia β˜…β˜…β˜…β˜…β˜…
πŸ“•Book Ghosts of My Life https://www.worldcat.org/title/ghosts-of-my-life-writings-on-depression-hauntology-and-lost-futures/oclc/936416159&referer=brief_results misc hauntology ramblings Nostalgia β˜…
πŸ“°Article How K-pop became a global phenomenon https://www.vox.com/culture/2018/2/16/16915672/what-is-kpop-history-explained On K-pop production and reception Nostalgia β˜…β˜…
πŸ“°Article Op-Ed: How the streaming wars are changing what you watch https://www.latimes.com/opinion/story/2021-07-18/netflix-amazon-hulu-streaming-competition-hollywood-content Streamers monopolising Nostalgia β˜…β˜…β˜…
πŸ“•Book Protocol https://www.worldcat.org/title/protocol-how-control-exists-after-decentralization/oclc/982668932&referer=brief_results The Net exerts power Nostalgia β˜…
πŸ“•Book The Circle of the Snake: Nostalgia and Utopia in the Age of Big Tech https://www.worldcat.org/title/circle-of-the-snake-nostalgia-and-utopia-in-the-age-of-big-tech/oclc/1140683049&referer=brief_results Prediction feedback loops Nostalgia β˜…β˜…β˜…β˜…β˜…
πŸ“•Book The End of Forgetting: Growing Up with Social Media https://www.worldcat.org/title/end-of-forgetting-growing-up-with-social-media/oclc/1109928854&referer=brief_results You can’t escape your past Nostalgia β˜…β˜…β˜…
πŸ“•Book The End of the End of History https://www.worldcat.org/title/end-of-the-end-of-history-politics-in-the-twenty-first-century/oclc/1252422521&referer=brief_results misc end of history ramblings Nostalgia β˜…
πŸ“°Article The stock market is detached from economic reality. A reckoning is coming. https://www.washingtonpost.com/outlook/stock-market-unemployment-disconnect/2020/09/09/087374ca-f306-11ea-bc45-e5d48ab44b9f_story.html Markets propped up by bullshit Nostalgia β˜…
πŸ“°Article Twenty Years Ago, β€˜Harry Potter’ and β€˜Lord of the Rings’ Changed the Future of Hollywood https://www.theringer.com/movies/2021/12/17/22840267/lord-of-the-rings-harry-potter-anniversaries-fandom-ip-hollywood Post-00’s nostalgic blockbusters Nostalgia β˜…β˜…β˜…
πŸ“ƒPaper A Review Of The Data Broker Industry: Collection, Use, And Sale Of Consumer Data For Marketing Purposes http://educationnewyork.com/files/rockefeller_databroker.pdf 2013 US Senate investigation into data brokers Surveillance β˜…β˜…
πŸ“°Article Austerity is an Algorithm https://logicmag.io/justice/austerity-is-an-algorithm/ Australian failure to automate social services Surveillance β˜…β˜…
πŸ“ƒPaper Behind the One-Way Mirror: A Deep Dive Into the Technology of Corporate Surveillance https://www.cag.edu.tr/uploads/site/lecturer-files/behind-the-one-way-mirror-a-deep-dive-into-the-technology-of-corporate-surveillance-electronic-frontier-foundation-dCqr.pdf Data collection overview Surveillance β˜…β˜…
πŸ“°Article BUGGER https://www.bbc.co.uk/blogs/adamcurtis/entries/3662a707-0af9-3149-963f-47bea720b460 Spies aren’t good at their jobs Surveillance β˜…β˜…β˜…
πŸ“°Article Catching Or Creating Terrorists? https://www.brandeis.edu/investigate/government-corporate-wrong-doing/catching-or-creating-terrorists.html Manufactured terror Surveillance β˜…β˜…β˜…
πŸ“°Article Classroom Management: Simon Sinek, ClassDojo, and the Nostalgia Industry https://lareviewofbooks.org/article/classroom-management-simon-sinek-classdojo-and-the-nostalgia-industry/ Surveillance deployed against schoolkids Surveillance β˜…
πŸ“°Article Data Broker Errors https://www.brennanlaw.com/practice-areas/identity-theft/data-broker-errors/ Data brokers fucking up Surveillance β˜…β˜…β˜…
πŸ“°Article Data Brokers Are a Threat to Democracy https://www.wired.com/story/opinion-data-brokers-are-a-threat-to-democracy/ Innacurrate data used evilly Surveillance β˜…β˜…β˜…
πŸ“°Article Data Relations https://logicmag.io/distribution/data-relations/ Data production as work and stuff like that Surveillance β˜…
πŸ“ƒPaper Estimating The Prevalence Of Entrapment In Post-9/11 Terrorism Cases https://heinonline.org/hol-cgi-bin/get_pdf.cgi?handle=hein.journals/jclc105&section=24 More sympathetic towards counterterrorism Surveillance β˜…β˜…
πŸ“°Article How The Lapd And Palantir Use Data To Justify Racist Policing https://theintercept.com/2021/01/30/lapd-palantir-data-driven-policing/ Tech won’t help policing Surveillance β˜…β˜…β˜…
πŸ“°Article Inside the Whale: An Interview with an Anonymous Amazonian https://logicmag.io/commons/inside-the-whale-an-interview-with-an-anonymous-amazonian/ Amazon relationships with law/Corporate perspective Surveillance β˜…β˜…β˜…
πŸ“°Article Logistics Workers of the World: A Conversation with Agnieszka MrΓ³z of Amazon Workers International https://logicmag.io/care/logistics-workers-of-the-world-a-conversation-with-agnieszka-mroz-of-amazon/ How Amazon workers are surveilled/Worker perspective Surveillance β˜…β˜…β˜…
πŸ“°Article Only 1 percent of “terrorists” caught by the FBI are real https://www.salon.com/2013/07/10/only_1_percent_of_terrorists_caught_by_fbi_are_real_partner/ Manufactured terror Surveillance β˜…β˜…β˜…
πŸ“•Book Predict and Surveil https://www.worldcat.org/title/predict-and-surveil-data-discretion-and-the-future-of-policing/oclc/1239321544&referer=brief_results LAPD data use Surveillance β˜…β˜…β˜…
πŸ“ƒPaper Radicalization Theory: An Imminent Threat https://scholar.colorado.edu/concern/undergraduate_honors_theses/9k41zd97f Counterterrorism is harmful busywork Surveillance β˜…β˜…β˜…
πŸ“°Article Ring gave LAPD officers free cameras, pushed product promos https://www.latimes.com/business/technology/story/2021-06-17/ring-influencer-marketing-los-angeles-police-department Amazon <3 the police Surveillance β˜…β˜…
πŸ“°Article Safe or Just Surveilled?: Tawana Petty on the Fight Against Facial Recognition Surveillance https://logicmag.io/security/safe-or-just-surveilled-tawana-petty-on-facial-recognition/ Increasing use of facial recogntion Surveillance β˜…β˜…β˜…
πŸ“ƒPaper Separate And Unequal: The Law Of “Domestic” And “International” Terrorism https://search.informit.org/doi/abs/10.3316/agispt.20190828016173 Counterterrorism is harmful busywork Surveillance β˜…β˜…β˜…
πŸ“ƒPaper Social Media Privacy: A Dozen Myths And Facts https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2298891 Weird privacy hot takes Surveillance β˜…β˜…β˜…β˜…
πŸ“°Article The data brokers quietly buying and selling your personal information https://www.fastcompany.com/90310803/here-are-the-data-brokers-quietly-buying-and-selling-your-personal-information Overview of data brokers Surveillance β˜…β˜…β˜…β˜…
πŸ“°Article The Data Is Ours! https://logicmag.io/scale/the-data-is-ours/ Data vibes overview Surveillance β˜…β˜…
πŸ“°Article The Informants https://www.motherjones.com/politics/2011/07/fbi-terrorist-informants/ FBI entrapment Surveillance β˜…β˜…β˜…
πŸ“°Article The Popular Family Safety App Life360 Is Selling Precise Location Data on Its Tens of Millions of Users https://themarkup.org/privacy/2021/12/06/the-popular-family-safety-app-life360-is-selling-precise-location-data-on-its-tens-of-millions-of-user Underhanded data trading Surveillance β˜…β˜…
πŸ“°Article The secret police: Cops built a shadowy surveillance machine in Minnesota after George Floyd’s murder https://www.technologyreview.com/2022/03/03/1046676/police-surveillance-minnesota-george-floyd/ Recent expansion of surv. tech Surveillance β˜…β˜…β˜…
πŸ“°Article Woke AI Won’t Save Us https://logicmag.io/bodies/woke-ai-wont-save-us/ This stuff doesnt work. Why keep going Surveillance β˜…β˜…β˜…β˜…
πŸ“•Book Automation and the Future of Work https://www.worldcat.org/title/automation-and-the-future-of-work/oclc/1316769061&referer=brief_results Stagnant economy vs automation hype Automation β˜…β˜…β˜…
πŸ“•Book Platform Capitalism https://www.worldcat.org/title/platform-capitalism/oclc/1236075764&referer=brief_results Platforms amassing monopoly power Creators β˜…β˜…β˜…
πŸ“ƒPaper This Person (Probably) Exists. Identity Membership Attacks Against GAN Generated Faces https://arxiv.org/abs/2107.06018 Algorithms just show us copies of the past Algorithms β˜…β˜…β˜…
πŸ“ƒPaper Predictive Inequity in Object Detection https://arxiv.org/abs/1902.11097 Object detection racial bias Algorithms β˜…β˜…

Audio Draft

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Shooting Script

INT. SERVER FARM

CALEB’S FACE. Behind him SERVER RACKS stretch into infinity.

The whole room starts sliding toward us, or we move back through it. Slowly at first, but accelerating. Individual blinking LEDs become long colourful streaks of light

Still/Slow BG

So you’ve just seen an ad, or you would have, if you weren’t using an adblocker. I wish you wouldn’t. Not because you’re decreasing my revenue by half of a tenth of a cent, just it kind of ruins the point I’m trying to make here. If you had seen an ad it’d be a pretty good example of what I’m about to say, so you’re gonna have to just pretend that you did.

[Whatever, just pretend that you did]

Faster BG

That ad wasn’t bought until this page started loading. The second you clicked on this video, your data was sent off to an ad exchange who sent it to the advertisers, who bid on the ad placement, and then you got to see some bullshit that you ignored.

THE INTERNET BUILT ON A LIE

Streaks of light

So that’s programmatic advertising. Every time you see an ad online, a complex bidding process has taken place to make that happen. It’s like a restaurant where you dont even have to order. The second you arrive, the waitstaff take all your belongings off of you. And maybe some third-party waitstaff chip in some extra belongings that they previously stole from your house. They present that off to the cooks, and the cooks compete to produce your meal. All so that by the time you sit down, you’ve got a warm plate of shit to ignore.

It really is one of the most ineffectual forms of advertising ever invented. And you don’t need me to tell you that, you know it. Yes, once every 3 years you get an ad that is scarily accurate. But you see 3 million ads every year. It’s like a 1/10 million chance that it does the thing it’s literally designed to do, which is not a very good strike rate.  

Now in the 90’s, no-one really knew how to monetise the internet, it was a wondrous time of joy and… no, I have no idea. But there were possibilities around what it could be. And then AT&T made a banner ad that said β€œclick here” and 44% of people clicked there, because back then everyone was thick as shit.

So there was a massive explosion of that sort of thing, which caused a massive decline in click-through rates. Down to like 3% within the year.

And there’s nothing the tech companies love more than solving a problem with their yet-to-be-made product. By which I mean identify a non-problem, then make things worse.

So they went β€œOk we’ll collect a bit of personal data to target the advertising,” and that didn’t work. So they went β€œOk we’ll collect a bit more data” and that didn’t work, so they went β€œOk we’ll collect a bit more data.” So that became the dominant business model of the internet.

All they’d managed to do was make advertising more expensive. But the idea of machines predicting our behaviour was exciting enough to provoke a lot of investment. While those through click-through rates kept dropping.

Then Google joined the game, and they combined these early experiments into a system that revolutionised advertising. A sort of hybrid of this real-time data trade and the financial markets.
And it didn’t work, but they got everyone using it by lying about how effective it was, and coincidentally changing their policy to delete campaigns that were underperforming (<0.5% CTR). Basically inflating their statistics at the cost of some business.
[but they came up with a cunning solution. they just lied about how effective it was]

Which was enough to get people hyped, and everyone went, β€œYeah. Let’s keep doing this forever.” While click-through rates kept dropping. Down to like 0.05%.

The basic idea of advertising is you shove your ad in front of a bunch of people, and hopefully it’s interesting to some of them. The promise of programmatic advertising was that you’d take out the guesswork and only show people ads that they want to see. The only problem with that is… it’s not possible. The minor targeting improvements that they have been able to make, are far outweighed by the costs of making this system work.

Now, it does do something, it does put ads in front of people. But this entire industry around the collection and trading of personal data, is fundamentally broken.

You can look at your Google Ad profile or your social media interests. (Reading off phone) Now I didn’t know this about me, but I’m an upper class, married, homeowner, working in hospitality, maintenance and business. I don’t have any children but I’ve an interest in childcare. And water purification. But to be fair to them, I do like cutlery & cutting accessories, not more than your average person I don’t think, but in my opinion, they are conducive to eating. It’s meaningless. Obviously I’m not seeing relevant ads if that’s what the most complex targeting system in the world thinks of me.

There’s this push to collect as much data as possible, so they’ll often collect it from unreliable sources, in unreliable ways. There’s no way to poke around and see how good it is so it’s really quantity not quality. The vast majority of the data is bad. Some of the most damning research shows that it’s 80% inaccurate. The odds of a guy being correctly gendered as a guy, is worse than if you did it by coin toss.

They assume that people always enter their data absolutely correctly, like when you hit an age verification page, you actually input your actual birthday, instead of just scrolling to the 90’s in the β€œyear” field. Or they assume when you β€œlike” something, you did it because you like the keywords involved. And old information persists. You shouldn’t have liked Harry Potter as a kid if you weren’t prepared to like it forever. You idiot. You stupid fucking dipshit.

One of the ways that data brokers get a lot of information on you is by combining data sets, but increasingly this data is anonymised (because there’s less regulation around collecting and trading anonymous data). So what they do is essentially combine rows on a spreadsheet, if there’s enough matches between two sets they get combined. Of course, that’s extremely prone to error.

And then once they have all of that acquired data, which is already useless they’ll process it. They’ll fill in the blanks using probabilities. Or as it’s more commonly known, stereotyping. They’ll even take this to the point where they will entirely fabricate a dataset for a person, based on nothing. And then that ends up getting fed back in as if it’s actual data. And used to make guesses at other people’s data.

So that’s how you end up in this situation where every person has like a million of data points collected on them. But most of it’s garbage. And it’s basically useless to advertisers.

So they take all those data points, and try to process it down into something useful. So everyone ends up with like, scores in categories: how much are you β€œsocial media influencer,”  or β€œpregnant,” or a β€œpoor person likely to fall for scams.” That one’s the main use case actually.

[SEGUE]

Almost all online advertising is really just Google and Facebook. And they have a lot of motivation to at least ignore the manipulation of these exchanges. There’s basically no regulation, no transparency, and no-one knows exactly what is actually being bought and sold. Which means they can over-inflate their statistics, and nobody can tell. And when they do get found out, they face no consequences.

Like when Facebook said the only thing doing well on their platform was video, and it was doing incredibly well, thousands of journalists were fired and there was a massive boom of social media video. And then they said β€œwhoops, we lied.” Or more recently, they said they were reaching 101 million 18-34 year olds in the U.S. — which is 25 million more than actually exist.

And then 36% of display ad clicks are fraudulent, half of mobile clicks are accidental, and in reality up to 93% of ads don’t even get looked at by a person… But the platforms don’t tell you that, they don’t tell the advertisers that, and they don’t do anything about it, because ignoring all this makes their numbers look better.

[SEGUE?]

Before, an advertiser would buy ad space that’s gonna receive a certain amount of attention, and a percentage of that was going to be worthwhile. Programmatic advertising promises that every attention has a value. So now the system relies on trading packages of attention. And ultimately the advertisers, and even the platforms, have no idea what they’re actually buying or selling. 

The system is deliberately modelled on the financial markets, where you’re trading like receipts. This package is theoretically equal to 1 attention. And then much like the financial markets, the system is disguising the fact that inside this package is largely garbage.

All of this trading is automated, because it needs to link together the exchanges, the publishers, the data brokers, the advertisers, and a bidding war needs to happen every time someone looks at a website. 

So behind the scenes there’s this beast of ad exchanges, automated trading, and β€œdark pools.” Which… is never encouraging. If I was going to engage in secret market manipulation, I’d at least not call it β€œthe evil depths.”

Which, y’know if i were going to engage in secret market manipulation, I’d at least go for a cheerier name.

Most of the money going into online advertising goes towards all the different actors at play. So as an advertiser, you think you’re buying a dollar value of attention, but actually 70% of that gets eaten up by these unnecessary systems.

P&G, Chase, Uber and eBay, have all recently cut their hundred-million dollar programmatic ad spending, and they’ve seen no impact at all. Spending that same money on traditional advertising, allowed them to massively increase their reach.

And on the platform side, The New York Times and Reddit have stopped supporting external ad exchanges, and they’re just doing their own, more traditional ad deals. Which has massively increased their ad revenue.

Now, despite the fact that this system is not working at all, it has succeeded in making a lot of things worse. 

[obviously, PRIVACY]

When advertising is worth fuck all, content that relies on that advertising is worth fuck all.

It used to be that publishers would try to make something actually good, and advertisers would associate with your media product. Now there’s so many layers between producer and advertiser. There’s no relationship between content and advertising. So it’s a race around who can capture the most attention. By any means necessary. Which is the perfect breeding ground for contrarian takes, constant low quality content and hysterical media. 

DROP THIS [Basically programmatic advertising is a way of creating hate speech without even any of the usual benefits to advertisers.]

DROP THIS? [There were so many possibilities around what the internet could have become and it’s ended up almost entirely reliant on this one system. Wikipedia isn’t, the Internet Archive isn’t, but everything else is built around programmatic advertising. The like button exists to figure out what to advertise to you. ]

There were so many possibilities around what the internet could have become and it’s ended up almost exclusively a marketing vehicle.

And then these platforms have taken the money that they’ve earned through abusing this system and applied it to other areas. Which in some ways has been very good. Free email, search, maps for everyone who has a phone. But it’s stomping on other possibilities. We kind of consider a lot of those things public services, but it’s all hooked up to advertising. We now accept it as a substitute for the creative industries. 

DROP THIS
[It’s an empire built on sand.]
And I hope it collapses. Of course, that would have some sweeping consequences. Like, worst of all, Google and Facebook have enough cash reserves to come out of it ok.

[CONCLUDE! BIGGER! STAGNATION!]
its relegated every new technology to being an ad data collection service

But [even if it doesn’t crash on its own,] this failed system that fucking sucks, and has accidentally made everything worse, contains within it the opportunity to make a better future.

The fact that it doesn’t work has allowed some companies to make major profits, while driving down the value of content and culture. Taking money from… And causing a larger stagnation.
Now the fact that its bullshit is actually quite hopeful.
Of course also the fact that it doesn’t work is quite hopeful. If the basis of the modern internet is a lie, that means it can exist without it… 

Speeding through the room, suddenly Caleb’s head meets the back wall.

Caleb is obliterated.

caleb gamman
"lets post"

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